Samsung on track to rule global TV market for 20 years straight

Samsung has been at the very top of the global TV market for 19 consecutive years. It's an incredible achievement as no other company has been able to wrestle the company's absolute dominance over the market away from it.

The latest figures suggest that despite increased competition in the market, Samsung continues to enjoy the fruits of its dominance, and is now on track to be the market leader for 20 years straight.

Market research firm Omdia has released its data for global TV market sales in Q3 2025. Samsung ranked first with a 29% sales share this past quarter, a slight increase over its 28.6% share from the same period last year.

LG came in second place with 15.2% share of the market while Chinese brands TCL and Hisense followed behind with 13% and 10.9% shares, respectively. Samsung is in a league of its own in the super-large TV market. It accounted for 29.2% of sales in the 80-inch and above market.

Samsung continues to enjoy a strong lead particularly in the premium segment of the market. It accounted for 53.1% of sales in the premium TV market of $2,500 and above. It also accounted for 52.9% of the entire market for TVs over $1,500.

OLEDs are where it takes second place, as LG has been focusing on this technology for far longer. LG's OLED TV market share in Q3 2025 came in at 45.4%, maintaining its position as the leader in the OLED TV market for 13 straight years.

Samsung has become serious about competing in the OLED segment in recent years. It now launches new OLED TV models every year and this has helped increase its market share. Samsung's OLED market share in Q3 2025 was 34.9%, a continued increase as it goes after LG's lead in this segment.