Samsung is no more India’s second biggest smartphone brand

Last month, we learned that Samsung shipped fewer smartphones in India in the third quarter of this year than it did in the same quarter last year. Despite that, it managed to retain the crown for the second-largest mobile brand in the country. Well, today we have some more bad news about the company’s performance in the Indian mobile market in the last quarter.

International Data Corporation (IDC) has published an analysis on the Indian smartphone market in Q3 2025. According to it, Samsung had a 12.6% market share in the third quarter of this year, giving it the third position on the chart, not second, like the previous report claimed. IDC says that the brand grew 6.3% year-over-year (it had a 12.3% market share in Q2 2024).

In the first and second positions were Vivo and Oppo with 18.3% and 13.9% market share, respectively. Apple had a 10.4% market share, a staggering 25.6 percentage points growth over Q3 2024, where it had an 8.6% market share. That helped it jump from the sixth to the fourth position on the chart.

In Q2 2025, Samsung was the leader in the super-premium smartphone segment (devices priced above $800). Unfortunately, that wasn’t the case last quarter. According to IDC, the South Korean tech giant dropped to the second position in the segment, with Apple taking the lead.

On the positive side, Samsung climbed to the top position in the mid-premium smartphone segment (devices priced between $200 and $400) in Q3 2025. With no new major device lined up for launch in the next three months, we don't expect the situation to improve anytime soon.