Samsung unveils new Neo QLED TVs with several AI features

The company unveiled its flagship Neo QLED TV, the QN990F, and its Lifestyle series TVs, The Frame and The Frame Pro.

Samsung's Neo QLED TVs for 2025 have lots of new AI features

The company's new Neo QLED TVs feature Vision AI, a suite of AI-powered features that turn your TV into a smart companion.

The Click to Search feature, which appears to be inspired by the Circle to Search feature on Samsung phones, offers instant information about what's on the TV's screen. It can identify actors, places, products, or even food visible on the screen and provides more information about them.

The Generative Wallpaper feature offers dynamic and personalized images to match your preferences. The Live Translate feature offers real-time subtitle translation and is powered by on-device AI processing.

The QN990F, which is Samsung's flagship TV for the year 2025, features the NQ8 AI Gen3 Processor that helps in improving audio and picture quality. It has a minimalist and ultra-slim design but follows the same design language as last year's Neo QLED TVs.

It also gets access to Samsung's Art Store, which was earlier only available on. Samsung's Lifestyle TVs, such as The Frame and The Serif.

The 8K AI Upscaling Pro feature offers improved 8K upscaling of low-resolution content. The Auto HDR Remastering Pro analyzes every scene and improves color and dynamic range.

The Adaptive Sound Pro, powered by on-device AI, separates each sound component, such as background music, speech, and sound effects, and adjusts their intensity to offer balanced audio.

Thanks to AI-powered scene-by-scene analysis, the Color Booster Pro feature offers enhanced image processing. The AI Mode feature on Samsung TVs analyses the content and the room the TV is placed in. It then optimizes the audio and the picture accordingly.

Samsung hasn't detailed all the features and specifications of its Neo QLED TVs. It will likely unveil detailed specifications and the complete list of new TV models in the coming days. The Neo QLED TVs will come in 4K and 8K models.

The story continues after our Neo QLED TV (QN85D) review video below.

SW Yong, the head of Samsung Electronics' Visual Display Business, said, “Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs. With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization, and lifestyle solutions into one seamless experience to simplify your life.”

Image Credits: Samsung