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Last updated: August 13th, 2019 at 16:11 UTC+02:00
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Samsung shipped 0.9 million smartwatches in Q2 2018, but as the market segment continued to grow, so did the company’s market presence. A year later in Q2 2019, Samsung managed to ship 2 million smartwatches worldwide.
This has allowed Samsung to secure 15.9% market share, up from 10.5% market share recorded in Q2 2018. Meanwhile, Fitbit seems to be losing ground, shipping fewer smartwatches and losing more than 5% market share over the same period. Fitbit fell in 3rd place.
Samsung is doing pretty well, it seems, and the Galaxy Watch Active 2 has just been announced along with the Under Armour Edition. In fact, Strategy Analytics believes that the Galaxy Watch Active 2 should allow the South Korean tech giant to further solidify its place on the market for the remainder of 2019. In other words, it’s highly unlikely for Samsung to be dropped down from the second spot on the podium this year, but it’s just as unlikely for Samsung to catch up with Apple’s 5.7 million vendor shipments and 46.4% market share.
Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
