Samsung maintains lead in global TV sales and revenue during Q3 2023

According to a new report from market research firm Omdia, Samsung ranked first globally in the TV segment. It had a 29.9% share in revenue, which is a 2.4 percentage point improvement compared to last year. In terms of unit sales, Samsung had a market share of 18.3%, which is the best in the world. In terms of premium TVs priced above $2,500, Samsung's market share was a whopping 62% globally. That is a 16.2 percentage point improvement compared to the third quarter of last year.

Have a look at our hands-on video of Samsung's S90C and S95C QD-OLED TVs below.

This shows that Samsung is not only maintaining its lead in global TV sales but also improving its profitability by increasing the sales of its high-end and premium TVs. These TVs include larger-sized versions of its Neo QLED, QD-OLED, and Micro LED TVs. LG ranked second globally in the TV segment.

When it comes to the OLED TV market, LG is still the clear winner, with a 55% share of the market. The South Korean firm and long-time Samsung rival shipped 2.03 million OLED TVs during the third quarter of this year. And when it comes to larger-sized OLED TVs, LG did even better. It had a 60% market share in shipment volumes in the extra-large OLED TV segment, which relates to OLED TVs with a screen size of 75 inches or bigger.