Samsung has been the world's biggest TV brand for 17 years in a row, and it looks like this year won't be any different. In fact, the company seems to be doing even better this year. During the third quarter of this year, Samsung was, once again, the number one TV brand globally both in terms of unit sales and revenue.
According to a new report from market research firm Omdia, Samsung ranked first globally in the TV segment. It had a 29.9% share in revenue, which is a 2.4 percentage point improvement compared to last year. In terms of unit sales, Samsung had a market share of 18.3%, which is the best in the world. In terms of premium TVs priced above $2,500, Samsung's market share was a whopping 62% globally. That is a 16.2 percentage point improvement compared to the third quarter of last year.
Have a look at our hands-on video of Samsung's S90C and S95C QD-OLED TVs below.
This shows that Samsung is not only maintaining its lead in global TV sales but also improving its profitability by increasing the sales of its high-end and premium TVs. These TVs include larger-sized versions of its Neo QLED, QD-OLED, and Micro LED TVs. LG ranked second globally in the TV segment.
When it comes to the OLED TV market, LG is still the clear winner, with a 55% share of the market. The South Korean firm and long-time Samsung rival shipped 2.03 million OLED TVs during the third quarter of this year. And when it comes to larger-sized OLED TVs, LG did even better. It had a 60% market share in shipment volumes in the extra-large OLED TV segment, which relates to OLED TVs with a screen size of 75 inches or bigger.
