Samsung launches Bespoke AirDresser in India

Samsung has launched the Bespoke AirDresser in India, a home appliance that can sanitise and refresh your clothes. Samsung has priced it at INR 1,56,990. However, the brand is currently selling it at INR 1,30,490 as a part of an introductory offer.

The Bespoke AirDresser looks like a compact wardrobe. It has a single door, and once you open it, you will see hangers to hang your clothes. Once you hang your clothes in it and start the appliance, it will sanitise and refresh your clothes in four steps.

First, it blows air through your clothes, removing dust from inside and out. Second, it sends steam to your clothes, which removes bacteria, viruses, house mites, harmful substances, and odours. Third, it dries clothes at low temperatures (by sending hot air). Fourth, it freshens your clothes, but Samsung hasn’t detailed how the product does this.

The Bespoke AirDresser has two water storage compartments. One for clean water (to make steam) and the other for dirty water (the water it collects from drying your clothes). This home appliance is useful when your clothes aren’t too dirty and you want to get rid of light dirt and odour from them without spending too much time.

Commenting on the launch of the product, Samsung India’s Vice President of Digital Appliances, Ghufran Alam, said, “At Samsung, we are committed to transforming everyday living through innovation that truly cares for people and their homes. With the Bespoke AirDresser. We bring the power of advanced garment care to the modern Indian household. Intelligent features like Dual AirWash, Dual JetSteam and seamless SmartThings connectivity mean garments stay fresher, cleaner and more hygienically maintained, while the design integrates effortlessly into contemporary spaces. At a time when lifestyles are evolving and time is precious, the Bespoke AirDresser™ simplifies your routine without compromising on your hygiene, convenience or style.”