Samsung launches AI EcoBubble washing machine range in India

Samsung has launched the AI EcoBubble range of front-load fully automatic washing machines in India. For now, the company has revealed only one model in the lineup, WW11CG604DLB, and it should take the wrap off other models in the series in the next few days. Along with that, the brand has announced features, price range, and availability details of the new washing machine range.

Samsung AI EcoBubble washing machine lineup features

The AI EcoBubble washing machines come with many technologies, including AI Wash, AI Energy Mode, Auto Dispense, and Q-Drive. According to Samsung, all those technologies help in improving soil removal by 24%, giving 45.5% better fabric care, protecting clothes by up to 20%, and saving energy by up to 70%.

AI Ecobubble is a combination of Q-Bubble and QuikDrive. The former offers “dynamic drum rotation with additional water shots to create more abundant and powerful bubbles for faster detergent penetration”, whereas, the latter “reduces wash time by up to 50%” On the other hand, AI Wash, along with Auto Dispense, “senses the weight of the load and optimizes the amount of water and detergent required,” and “detects the softness of the fabric and adjusts the wash and spin times to protect it.”

These washing machines also come with Wi-Fi, allowing you to control them from the SmartThings app using your smartphone or tablet.

Pricing and availability details

The AI Ecobubble range of washing machines starts at INR 67,990 and goes up to INR 71,990 and will be available in India from 7 March 2024 on the company's official online store, Samsung Shop App, and authorized e-commerce platforms and retail stores. The company is offering a 20-year warranty on the motors of these washing machines.

Samsung has listed only one AI EcoBubble washing machine on its website for now, WW11CG604DLB, which has an 11KG capacity and is available in Black. The MRP of the product is INR 67,990 but the company is selling it for INR 53,000. Expect Samsung to make other models in the lineup available to purchase in the next few weeks.