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Last updated: May 23rd, 2022 at 15:44 UTC+02:00
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Although Samsung and LG seemed like they were about to reach an understanding earlier this year, it turns out that Samsung may have to skip releasing its first W-OLED TV in 2022.
New industry reports (via The Elec) now suggest that the possibility of Samsung acquiring W-OLED panels from LG this year has become slim.
Negotiations for W-OLED panels reportedly began last year. The global TV landscape has changed ever since negotiations started, and Samsung is apparently more reluctant than ever to rush into releasing TVs based on W-OLED technology.
Industry experts say the global smart TV market should decline in 2022 compared to last year due to several factors, including the ongoing war between Russia and Ukraine and the COVID outbreak in China.
These weren't factors when negotiations between Samsung and LG first began. However, Samsung now has to reestimate demand for 2022, and W-OLED is apparently not a priority.
The good news for Samsung fans is that Samsung's QD-OLED technology is seemingly superior to LG's W-OLED anyway. Based on early tests, Samsung's QD-OLED panel is brighter and more color-accurate than W-OLED.
Nevertheless, Samsung and LG could continue negotiations around W-OLED, and recent reports even suggest that the two Korean tech giants could end up collaborating on developing the next generation of W-OLED panels in 2023.
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Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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