Samsung is breaking out on its own at CES to showcase its AI vision

Samsung always has a significant presence at the annual Consumer Electronics Show in Las Vegas. It's one of the largest trade shows in the world where companies from all over showcase their latest products and services.

Instead of operating a booth within the Las Vegas Convention Center where everyone else also has booths, Samsung is taking a different approach to ensure that it doesn't have to share the spotlight with anyone else.

Samsung is calling its CES 2026 experience The First Look. It's meant to showcase the company's AI ecosystem and how well it works across the various categories for devices, including but not limited to mobile, consumer electronics, and home appliances.

Samsung will have a separate exhibition hall for The First Look at The Wynn Las Vegas hotel during CES 2026 which runs from January 6 – January 9, 2026. Samsung will utilize technologies used in art galleries and museums to curate an experience to better present its new products and technologies.

This installation will include the Samsung Exhibition Zone where everything from product exhibitions, events, presentations, technology forums, and even consultations with clients and partners can be held in one single location where only Samsung is present.

The company will also host a series of panel discussions at its exhibition space with experts to discuss the latest industry trends and future technologies. These sessions will be centered around home appliances, AI, design, and services.

Samsung will unveil a host of new products at CES 2026, including but not limited to its new smart appliances, its 2026 TV and gaming monitor lineups, and much more.