SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Notifications
    News for you

    Samsung hacks photo booth to demonstrate the power of 200MP

    Camera
    By 

    Last updated: March 28th, 2023 at 13:32 UTC+02:00

    Samsung created a new clever marketing campaign to promote the Galaxy S23 flagship series, wherein the company used its powerful ISOCELL HP2 200MP sensor for a candid camera moment. The company hacked a photo booth with its 200MP image sensor and prepared a huge surprise — quite literally — for the people who stepped inside the booth for a quick photo session.

    Samsung installed its ISOCELL HP2-based photo booth in the heart of London's Piccadilly Circus, waiting for passersby to come in and surprise them in a big way. Although labeled an “ISOCELL Photo booth,” the movable selfie box looked like a regular booth where people capture fun moments or new ID photos. They had no clue about the mobile camera technology powering the system.

    Likewise, Passersby were apparently unaware that Samsung hacked the photo booth and connected it to the iconic billboard screen in the middle of London's Piccadilly Circus. Once they got out of the photo kiosk, they were encouraged to look up, only to see their newly-taken photos showcased on the giant billboard screen. Samsung captured their reactions for a new video it shared on YouTube earlier today.

    Although the ISOCELL HP2 photo booth is no longer there, Samsung says it will bring it back on April 15 and 16 and, once again, let people share epic moments on the iconic billboard. It's a clever way to show the power of the ISOCELL HP2 sensor.

    The HP2 has a resolution of 200 megapixels, which means it can capture a lot more details than a 50MP or 108MP ISOCELL sensor. Although a high-resolution camera is not required for mobile photography in most cases, this specification does become important when capturing photos that are meant to be enlarged to the size of a building.

    The Galaxy S23 Ultra is the only Samsung phone to use the new ISOCELL HP2 200MP camera. The device is also equipped with a 10MP periscope telephoto camera with 10x optical zoom, a secondary 10MP telephoto camera with 3x zoom, and a 12MP ultra-wide shooter. All its sensors boast OIS (optical image stabilization) and Dual Pixel PDAF (phase detection autofocus) or multi-directional PDAF.

    CameraPhone Galaxy S23Galaxy S23 UltraISOCELL HP2UK

    You might also like

    One UI 6.1 update: Will your Galaxy phone get it?

    One UI 6.1 update: Will your Galaxy phone get it?

    The Galaxy S24 series was officially announced in mid-January with One UI 6.1 onboard, and Samsung will be spending the first half of 2024 working on and bringing One UI 6.1 to older Galaxy devices. A lot of Galaxy phones were eligible for Android 14 and One UI 6.0 and pretty much all of them […]

    • By Abhijeet Mishra
    • 8 hours ago
    PUBG getting 120 fps support on Galaxy S24, S23, and Z Fold 5!

    PUBG getting 120 fps support on Galaxy S24, S23, and Z Fold 5!

    Smartphone GPUs have become insanely powerful over the last few years, but there's no denying the fact that a lot of that power goes to waste when it comes to mobile games. Game developers also don't take advantage of features such as high refresh rate displays. 120Hz displays are quite common on smartphones these days, but […]

    • By Abhijeet Mishra
    • 1 day ago
    [Video] Samsung Galaxy AI review: How useful is it?

    [Video] Samsung Galaxy AI review: How useful is it?

    One UI is a topic that is extremely popular among Samsung fans, but since the launch of the Galaxy S24 series, the limelight has been hijacked by Galaxy AI. Samsung has made a big deal about Galaxy AI on the Galaxy S24 series (and some older devices), and here at SamMobile, we have gone in-depth […]

    • By Abhijeet Mishra
    • 4 days ago
    Galaxy S23 has a lock screen clock bug on One UI 6.1

    Galaxy S23 has a lock screen clock bug on One UI 6.1

    The One UI 6.1 update brought almost all AI-powered features to the Galaxy S23 series. However, it also brought along a few bugs. One such bug has been found on the Galaxy S23's lock screen clock widget after installing the new update. This update was released to the Galaxy S23 series a few weeks ago. […]

    • By Abid Iqbal Shaik
    • 5 days ago
    2 Galaxy AI features that make my Galaxy S23 feel like new

    2 Galaxy AI features that make my Galaxy S23 feel like new

    Samsung started rolling out the One UI 6.1 update for the Galaxy S23 series at the beginning of April, and with this new update came Galaxy AI. It's a suite of artificial intelligence — or advanced intelligence, as Samsung calls it — tools and features that can transform how you use your phone. Every Galaxy […]

    • By Danny Dorresteijn
    • 7 days ago
    Fantastic discount on the Galaxy S23 is now live in India

    Fantastic discount on the Galaxy S23 is now live in India

    A few days back, Indian retailer Flipkart had announced that the Galaxy S23 would be heavily discounted at midnight on May 2 as part of its Big Saving Days sale. The discount is now in effect. The base variant, which comes with 128GB of storage and 8GB of RAM, can be purchased for INR 46,999. […]

    • By Abhijeet Mishra
    • 2 weeks ago