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Samsung Galaxy sits atop South Korea’s most valuable 100 brands, again

Samsung Galaxy was deemed the most valuable brand in South Korea for the 9th consecutive year. The brand sits atop the BrandStock Top (100) Index published over the weekend and outshines other local companies, including E-Mart and KakaoTalk, who occupy 2nd and 3rd place, respectively.

Galaxy brand value boosted by Samsung’s marketing strategy in Japan

Interestingly, the evaluation company claims that Samsung’s positive performance in Japan over the third quarter of 2019 was pivotal to the Galaxy brand’s winning streak. Samsung has abandoned its corporate logo in favor of the Galaxy brand in Japan a few years ago and continues to apply this strategy to this day. In fact, Samsung decided a couple of months ago that its company logo won’t be shown during the 2020 Tokyo Olympics; instead, its sponsorship will be denoted by the Galaxy brand alone.

Essentially, ‘Samsung’ as a brand is almost nonexistent in Japan where the company’s products, services, and even social media accounts identify solely with the Galaxy brand. Therefore, any success enjoyed by Samsung in Japan will inevitably increase the value of the Galaxy brand as a whole.

BrandStock estimates that the Galaxy Fold and Galaxy Note 10 will continue to enjoy a positive market response in Japan throughout the fourth quarter of the year. This will keep the Galaxy brand in the spotlight and may help it become South Korea’s most valuable brand for 10 years in a row.

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