Last updated: February 25th, 2026 at 19:01 UTC+01:00
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Samsung's new Galaxy S26 series is official today. It goes without saying that the Galaxy S26 Ultra will be the model that most customers get.
Naturally, everyone who has been looking forward to the device was curious whether there would be any increase to the Galaxy S26 Ultra price. Fortunately, Samsung has kept the starting price the same as last year.
Samsung confirmed at its Unpacked event today that the Galaxy S26 Ultra price starts at $1,299. This gets you the base model with 256GB of internal storage and 12GB of RAM.
If you go one step up for the 512GB model, you'll need to pay $1,499, and it also has the same amount of RAM. Only the 1TB model gets you 16GB of RAM, and for that you'll have to pay $1,799.
For those who are in Europe, you'll pay €1449, €1649, and €1949, for the 256/512GB and 1TB models, respectively. The prices may vary by a little bit based on which European market you're in but will by and large be within this range.
You're getting a lot of smartphone for the price, as the Galaxy S26 Ultra is objectively the Android flagship to beat in 2026. It boasts a best in class display, Samsung's new Privacy Display tech, Qualcomm's Snapdragon 8 Elite Gen 5 for Galaxy chipset, several new Galaxy AI features, and much more.
Pre-orders for the Galaxy S26 Ultra are open starting today, with the handset being released on March 11.
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.