Samsung take steps to expand smartphone display assembly in India

Samsung has major smartphone manufacturing hubs in India, South Korea, and Vietnam. The company exports a lot of phones from those countries to other markets. In India, Samsung has its largest smartphone manufacturing factory, and it is now trying to expand the assembly of mobile phone display panels in the country.

A report from The Economic Times, Samsung is planning to ramp up production of mobile phones and related components in India. It recently applied for the production-linked incentive (PLI) scheme to make components for mobile phone displays and has sought for an extension for tax breaks for manufacturing smartphones in the country. Under this scheme, the Indian government offers tax breaks and other benefits to firms that successfully complete yearly production target set by government agencies.

Samsung's Southwest Asia president and chief executive, JB Park, said the company is awaiting approval from the government for its expansion into smartphone display assembly at its manufacturing plant in Noida. This is the same site where Samsung started assembling display panels in 2021 after its operations were shifted from China.

JB Park also said that Samsung is open to sourcing semiconductor chips from Indian vendors if the quality and pricing are competitive with global vendors. The company won't shift its manufacturing operations from Vietnam to India, though. It will only build manufacturing capabilities in India for newer demand.

Over the past three years, Samsung has been facing fierce competition from Apple in the high-end smartphone segment, and Park acknowledged it. However, he said the company isn't extremely worried about it, as over 90% of India's smartphone market is still captured by Android.

Samsung's total revenue from India crossed $11 billion in 2025, and 42% of it is from exporting phones and other devices made in the country to other markets. It is the first consumer electronics company in India to achieve this scale. 70% of its revenue comes from phones, and the rest comes from home appliances and computing devices. In the next ten years, Samsung expects half of its revenue in the country to come from non-smartphone sales.

According to Park, once the Indian economy crosses the $5 trillion mark, the Indian market will be comparable to critical markets like China, Europe, and the USA. Hence, the company is trying to attract more premium consumers by launching bespoke AI series home appliances, Galaxy AI-equipped phones, and Vision AI series TVs and smart monitors.

Image Credits: Samsung