TV

Samsung India launches Crystal 4K UHD and Unbox Magic 3.0 TV series

Samsung India today unveiled no fewer than two new lineups of smart TVs: the Unbox Magic 3.0 series and Crystal 4K UHD range. While the former’s name may not be too clear on that, the Unbox Magic 3.0 family consists of devices specifically designed for the new reality wherein working from home is a necessity instead of a mere privilege. The Crystal 4K UHD TVs, on the other hand, are more of a traditional showcase of cutting-edge technology and sleek design you’d come to expect from Samsung.

Both will be hitting online and literal store shelves in India starting this month, with Samsung offering a wide variety of launch promotions including extended warranties, My Samsung My EMI benefits, and up to 10% cashbacks on payments made using Federal Bank, HDFC Bank, ICICI Bank, and SBI Card services.

Bigger, smarter, sharper, and bezel-less

The Unbox Magic 3.0 series comes in two sizes: the basic 32-inch models priced at Rs. 21,900 ($280) and 43-inch variants that will set you back Rs. 41,900 ($560). Moving beyond the entry-level price bracket is where the Crystal 4K UHD line comes into play, starting at Rs. 44,400 ($600) for the 43-inch model and going up to nearly five times that price for the massive 75-inch version. 55- and 65-inch TVs are also part of the same range.

Both series boast Bixby and Alexa integration, with the Unbox Magic 3.0 TVs also coming bundled with subscriptions to Microsoft’s Office 365 service and 5GB of cloud storage. Both are included due to the aforementioned work-from-home perspective which the range is meant to appeal to.

The Crystal 4K UHD family features a more premium-looking design with smaller bezels and natural Dual LED backlighting allowing the TVs to both blend into their requirements and dominate them with vivid colors, as necessary. Intelligent 3D sound optimizations, Multi-View mode, and support for a wide array of automation software (including Samsung’s own SmartThings) are all part of the package as well.

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