Samsung completes 19 years as the king of the global TV market

It's no secret that Samsung makes some of the best TVs that money can buy and customers across the globe consistently vote for it with their wallets. The company has remained as the undisputed leader in the global TV market for nearly two decades.

Samsung confirmed today that it has completed 19 consecutive years as the global TV market. Its lead has never been broken once in 19 straight years, that's an incredible achievement for the company despite healthy competition in the market.

Pointing to the latest figures from market research firm Omdia, Samsung highlights that it achieved a 28.3% share in the global market year for 2024. This enabled the company to hold on to the number one ranking since 2006.

Samsung enjoys unprecedented dominance in the premium and ultra-large TV segments. It accounted for 49.6% of the market for premium TVs priced at $2,500 and above. Samsung's share came in at 28.7% in the ultra-large category of TVs measuring 75-inch and above.

QLED and OLED continue to be strong segments for the company. It sold 8.34 million units of QLED TVs, taking a 46.8% market share, as the global QLED TV market crossed 10% of all TV sales for the first time.

Samsung's also making progress in the OLED segment despite LG capturing much of the North American market. It sold 1.44 million OLED TVs last year, account for 27.3% of the market. Samsung's OLED TVs saw a year-over-years sales increase of 42%, showcasing incredible demand for models like the impressive S90D.

The company's dominance is likely to continue on the back of the strong 2025 lineup it launched at CES 2025 back in January this year.