Samsung boss won't rule out a price increase for your next Galaxy phone

Higher memory chip prices seem to be all everyone can talk about these days. This isn't just a supply chain phenomenon as the real-world impacts have already become visible. PC RAM prices have shot up in recent weeks and graphic card prices are inching higher.

The impacts are likely going to be felt across the mobile device segment as well. When Samsung Electronics co-CEO and head of its mobile division TM Roh says it's going to happen, it probably will.

Speaking to Reuters at CES 2026, Roh said that Samsung's mobile division isn't “immune” to the memory chip shortage. That's despite the fact that Samsung Electronics has a vast semiconductor division that will make money hand over fist in this memory supercycle.

He pointed out that this shortage doesn't just impact mobile devices like smartphones and tablets, but that its impact will also be felt across consumer electronic devices like TVs to even home appliances.

Roh wouldn't rule out the possibility of having to raise prices for Galaxy devices as a result of more expensive memory chips. He said that some impact was “inevitable” in these market conditions, while adding that the company is working on long-term strategies to limit the impact to consumers.

Memory chip suppliers like Samsung are reportedly not offering customers long-term agreements for memory chip supply. Reports have claimed that even Samsung's own semiconductor division is shifting to short-term contracts with the mobile division, so it's not like they're getting preferential treatment.

Samsung hasn't revealed any pricing details as yet but there are rumors that we may see price hikes for the upcoming Galaxy S26 series. Roh's latest comments will only add to the speculation surrounding this.