Samsung launches its new AI-equipped home appliances in India

Samsung's 2024 BESPOKE AI home appliances are now available in India

Samsung's new BESPOKE home appliance lineup includes ACs, microwaves, refrigerators, and washing machines. The AC lineup includes the Convertible 5-In-1 Split AC and WindFree Inverter Split AC, and they are available in various capacities and energy efficiency rating versions. They have SmartThings AI Energy Mode for maximum power efficiency. The 4-Door Flex Family Hub+ Refrigerator has a 32-inch touchscreen and an internal camera, which can be used to track things (such as items, their quantity, and their expiry date) inside the refrigerator, and to create alerts when things are about to run out of stock.

Samsung's new AI-powered BESPOKE home appliances have built-in Wi-Fi, SmartThings, and advanced power-saving features. Thanks to those features, it gets easier for anyone to control and maintain those home appliances. For example, the BESPOKE AC lets the user know when it is time to get the filter cleaned. These appliances can be controlled using Bixby and the SmartThings app, and they offer higher energy efficiency for power bill savings. Samsung claims that energy savings can be up to 20% in ACs, up to 10% in refrigerators, and up to 70% in washing machines.

The BESPOKE AI Microwave offers personalized AI recipes with ‘low fat' versions. It is compatible with Alexa, Bixby, Google Assistant, and SmartThings. It integrates with Samsung Food and offers special cooking modes for India: Masala Mode, Sun Dry Mode, and Tadka Mode. Samsung's front-load washing machines use AI to learn laundry routines and adapt to your usage over time. They sense the weight of the laundry load, the kind of fabric and softness, the detergent level, the soiling level, and the water level to create a custom washing program.

Some of these appliances are already available for purchase from Samsung's website. Some other appliances will soon be available for pre-order.

JB Park, President & CEO of Samsung Southwest Asia, said, “We are introducing Bespoke AI, our next big innovation in home appliances which will ensure smarter living for Indian homes and reduce energy consumption, contributing to a greener planet. With our Bespoke AI-powered home appliances, consumers will be able to customize their choices, get easy controls for elders and kids, and get seamless diagnosis for their home appliances. With the transformative power of AI, we are confident that Bespoke AI will strengthen our leadership in the digital appliances market in India.“