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Samsung Bangladesh debuts new online shop amid lockdown


Last updated: May 8th, 2020 at 14:17 UTC+02:00

Samsung Bangladesh is revamping its sales strategy with the launch of a new e-commerce outlet – The platform’s debut comes shortly after Dhaka extended many social distancing measures aimed at slowing the spread of COVID-19 until May 16th, further threatening offline sales. Samsung is now hoping to recoup some of those losses with a comprehensive online shop which attaches express shipping and other benefits to the convenience of shopping from the comfort of one’s home.

The key advantage of the newly introduced storefront is free nationwide shipping. More specifically, Samsung’s promising to fulfill most orders within 72 hours. The service accepts on-delivery payments via cards, bKash, and actual cash. Additional promotions are part of the package, as well, led by cashbacks as high as 50%, depending on the product and payment option.

Samsung continues to support local distributors

As for the product selection on offer, GalaxyShopBD already offers a decent variety of devices, ranging from the latest Galaxy S20 flagships to budget-conscious smartphones such as the Galaxy M31. This has all been made possible in such a short timeframe due to the new storefront’s reliance on Samsung’s existing network of local distributors across Bangladesh. In other words, all GalaxyShopBD orders will be fulfilled by the closest partnering businesses, Samsung confirmed.

This structure is extremely beneficial to smaller electronics resellers across Bangladesh whose livelihoods came into question the moment Dhaka started implementing lockdown measures. Samsung India launched a similar initiative earlier this week, with more of the company’s regional offices being likely to follow suit in the near future.

General Bangladesh
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