Samsung launches its new QLED, Neo QLED, and OLED TVs in Korea

Samsung launched its complete 2025 TV lineup in South Korea today. This new lineup, which was first announced at CES 2025 earlier this year, includes 4K QLED TVs (including Lifestyle series TVs), Neo QLED 4K TVs, Neo QLED 8K TVs, and 4K OLED TVs. One OLED TV model from this year's lineup, the S85F, was launched in Korea a few weeks ago.

Let us check out the features and prices of the new TVs.

Samsung launched its new TV models for the year 2025 in South Korea today and said the era of “True AI TV” is finally here. The company said its new TVs are not just entertainment devices but can provide “a personalized experience to users by predicting their needs, tastes, and intentions.”

Besides its QLED 4K TVs, Neo QLED 4K TVs, Neo QLED 8K TVs, and OLED 4K TVs, Samsung also launched the new version of The Frame TV, an ultra-large 115-inch TV, the ultra-short-throw projector called The Premiere 5, and a Moving Style stand for its new TVs. The launch happened at the Unbox And Discover 2025 event at the Samsung Gangnam store in Seocho-gu, Seoul in South Korea.

Samsung's new TV lineup has 61 models across 14 ranges this year. The S90F OLED TV is avaialble in several sizes ranging from 43 inchs to 83 inches. The Neo QLED TV range is now available in 100-inch and 115-inch sizes. The Moving Style stand now works with Samsung's new UHD, QLED, Neo QLED, and OLED TVs. It is also offering various types of stands, including arm and standard styles, with and without shelves, and in black and white colors.

The company's new TVs come with three AI features: AI Assistant, AI Home, and AI Viewing Optimization.

Prices of some models haven't been revealed yet. Some of these TVs are available with Moving Style stands or with Music Frame speakers or in combination with select soundbars, and the prices of such combinations differe. The same is true for The Frame and The Frame Pro TVs, which are available in different bezel designs and colors.

The company also launched its new soundbar lineup, including HW-Q990F, HW-Q930F, HW-Q800F, and HW-QS700F, in its home country. The HW-QS700F is its first convertible soundbar that can be installed in two ways, and it optimizes itself after detecing its installation style using the built-in gyro sensor. Samsung's new soundbars come with a new subwoofer that is 57% smaller than last year's model while offering the same performance.

The Art Store, which was earlier limited to Samsung's Lifestyle TV lineup, has now been expanded to QLED and Neo QLED TV series. This year's flagship Samsung TV, the QN990F, and the high-end version of The Frame TV, The Frame Pro, have Wireless One Connect Box for even more sophisticated installation and styling.

The Glare Free technology, which massively reduces glare and light reflections was limited to the flagship OLED TV model, the S90D, last year. This year, Samsung has expanded it to some Neo QLED TV models, including all Neo QLED 8K TVs and some Neo QLED 4K TVs (QNF90 and QNF95). This year's flagship OLED TV, the S95F, has the anti-reflective technology.

Similar to its high-end smartphones, Samsung is promising to offer seven major Tizen OS updates to its new TVs as well.

Samsung Electronics Visual Display Business Division President Yong Seok-woo said, “Samsung’s Vision AI is to serve as a companion that makes users’ daily lives easier and more convenient. We will open a world of new experiences that were not possible with existing screens, going beyond consumers’ expectations.“