Samsung to start taking pre-orders for its new TVs in Korea tomorrow

2025 version of Samsung's Neo QLED and OLED TVs will be available for pre-order in South Korea

Samsung's new high-end TV lineup includes more Neo QLED and OLED models. The Neo QLED lineup now consists of seven models, which are listed below.

• QNF990 Neo QLED 8K
• QNF900 Neo QLED 8K
• QNF95 Neo QLED 4K
• QNF90 Neo QLED 4K
• QNF85 Neo QLED 4K
• QNF80 Neo QLED 4K
• QNF70 Neo QLED 4K

The launch prices of new 2025 AI TV products are listed below.

• QNF990 Neo QLED 8K TV (85-inch): KRW 16.2 million (~$11,100)
• QNF90 Neo QLED 4K TV (98-inch): KRW 13 million (~$8,913)
• SF95 OLED TV (77-inch): KRW 8.99 million (~$6,164)

The TVs can be pre-ordered starting March 11, 2025, in South Korea through Coupang, Gmarket, Naver, Samsung Store, Samsung.com, and 11st.

Consumers who buy the 98-inch QNF990 Neo QLED 8K TV will get the 42-inch OLED TV (SF90) for free. Samsung will offer discounts when buyers buy the company's new TVs with Slim Fit Wall Mount, Slim Fit Camera, or the HW-Q930F soundbar.

The company is also offering a 12-month subscription to the Samsung Art Store to those who buy Neo QLED TVs and a 3-month TVING standard subscription to those who buy OLED TVs.

AI features on Samsung's 2025 Neo QLED and OLED TVs

All these new TVs have new AI features, including Click to Search, Home Insight, and Home Monitoring.

Click to Search can be accessed by a dedicated AI button on the TV's remote controller. It offers information about the content you are watching on the TV. For example, it can offer information about the actors or people in the scene.

The Home Insight feature offers suggestions for your compatible smart home devices, such as turning on a light when you are in a particular room. The Home Monitoring feature detects abnormal movements in your home and can alert you.

Live Translate automatically converts the subtitle language to your preferred language. The QNF990 features the third-generation AI 8K processor, which optimizes audio and picture settings on your TV based on ambient light conditions.

Some Neo QLED and OLED models have a Glare Free coating to reduce glare and reflections.

The QNF990 has a Wireless One Connect Box that connects to the TV wirelessly and offers up to 8K 120Hz content without wires. The Samsung Art Store will also be available on Neo QLED and OLED TVs launched this year.

Kang Jin-seon, Managing Director of Samsung Electronics Korea, said, “The 2025 Samsung AI TV is a true AI TV that enables new user experiences with more advanced AI functions. We hope that more customers will experience the new AI TV firsthand through pre-sales that offer various benefits.“