SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Notifications
    News For You

    The majority of smartphones sold in Germany in Q2 were mid-range

    Phone
    By 

    Last updated: September 28th, 2020 at 16:05 UTC+02:00

    The beginning of the second quarter of 2020 was looking very bleak for the German smartphone market. Sales have been in constant decline throughout Q1 and they've reached their lowest point at the beginning of April due to low demand caused by the COVID-19 pandemic. Total smartphone sales in Germany were 27% lower compared to a year before and a whopping 50% lower compared to Q4 2019, but thankfully the market has bounced back and Samsung was able to maintain leadership.

    In fact, Samsung was able to increase its market share by 1% year-on-year in Q2 2020, according to Counterpoint Research. The company had 37% share of the market and was followed by Apple with 23%. Apple also increased its market share in Germany by a significant 7%, but it has done so at the expense of Huawei and other brands.

    The market had a greater focus on mid-range phones

    Unsurprisingly given the economic climate in Q2 2020, demand for premium smartphones in Germany declined and the $800-and-above segment accounted for only 7% of all sales. Physical shops were shut down and consumer spending, in general, declined by 10.9% across the nation.

    The pandemic had a similar effect on the budget smartphone market as well. The low-end segment (below $200) covered 26% of smartphone sales in Q2 2020, down from 31% in Q2 2019, and likewise, the $200-$299 segment covered 15% of sales, down from 28% a year ago.

    Interestingly enough, the mid-range segment including phones priced between $300 and $599 became the main focus for consumers. The majority of smartphones sold in Germany throughout Q2 were in this price point. The mid-range market had covered 30% of sales, up from 15% a year before.

    The Galaxy A71 was apparently one of Samsung's most successful smartphones and has helped the mid-range segment remain healthy, according to Counterpoint Research. Meanwhile, the Galaxy S20 series was hit hard by the pandemic right after its launch.

    Sales figures have started recovering at the beginning of April and the research firm expects they will rebound in the third quarter of the year.

    BusinessPhone Galaxy A71Galaxy S20Germany
    Galaxy AI summarized

    Scroll for more related content
    News For You

    You might also like

    Galaxy S20 series gets May 2024 security update in the US

    Galaxy S20 series gets May 2024 security update in the US

    The carrier-locked and carrier-unlocked variants of the Galaxy S20, Galaxy S20+, and Galaxy S20 Ultra for the United States are getting a new software update. It brings the May 2024 security patch to these smartphones, which fixes 45 security uses. Samsung released the same security update to the international variant of these phones last month. […]

    • By Abid Iqbal Shaik
    • 1 week ago
    May 2024 update released for the Galaxy S20, S20+, and S20 Ultra

    May 2024 update released for the Galaxy S20, S20+, and S20 Ultra

    Four years after launch, the Galaxy S20 series continues to receive software updates with surprising regularity. Samsung recently extended update support for the S20 lineup by an extra year, and this week, Galaxy S20, S20+, and S20 Ultra owners in select markets can download the May 2024 update. This update brings security enhancements from the […]

    • By Abhijeet Mishra
    • 3 weeks ago
    Galaxy A52 5G One UI 6.1 update comes to Europe, Asia, and more

    Galaxy A52 5G One UI 6.1 update comes to Europe, Asia, and more

    cSamsung's One UI 6.1 rollout appears to be picking up pace. Samsung has not just released One UI 6.1 for multiple devices in a short span of time, it is also making sure that the update is quickly available all around the world for each of those devices. To wit: One UI 6.1 for the […]

    • By Abhijeet Mishra
    • 3 weeks ago
    Samsung helps O2 Telefónica bring more reliable 4G and 5G networks to Germany

    Samsung helps O2 Telefónica bring more reliable 4G and 5G networks to Germany

    Samsung Networks and O2 Telefonica have announced the launch of the first commercial site in Germany that uses Open RAN and vRAN technologies. These companies have used these technologies to make O2 Telefonica's 4G and 5G networks more reliable. They have been testing these new technologies since October 2023. Samsung's Open RAN and vRAN technologies […]

    • By Asif Iqbal Shaik
    • 1 month ago
    Samsung brings TVs and quality entertainment to EV charging stations

    Samsung brings TVs and quality entertainment to EV charging stations

    One of the downsides of electric vehicles is that they, too, need refueling, but drivers can't just dump a bunch of fuel in the tank at a gas station and be on their way in a couple of minutes. It takes time for an EV to recharge its batteries. And even though EV manufacturers have […]

    • By Mihai Matei
    • 2 months ago
    Galaxy S22 also getting special 4G-related update in Europe

    Galaxy S22 also getting special 4G-related update in Europe

    Earlier this week, Samsung rolled out a new software update to various devices across the European region, bringing some changes related to compatibility with 4G networks. The update was released for the Galaxy S24, S23, Z Fold 5, Z Flip 5, and the Galaxy A54 initially, and it is now making its way to the […]

    • By Abhijeet Mishra
    • 2 months ago