How Samsung is transforming your phone into an AI powerhouse

Personalization is at the core of Samsung's AI endeavors, while ensuring the utmost privacy for users' data. Samsung wants to provide users with a phone that's tailored to every aspect of their lifestyle without any risk of their personal information falling in the wrong hands.

One UI 7.0 unlocks a whole new world of AI-backed personalization

To that end, it has revealed the Personal Data Engine ahead of the launch of its Galaxy S25 series next year, which elevates on-device, cross-app data protection for users. This data is stored in a secured sandbox, with the encryption key managed by Knox Vault.

Much has been made of recent announcements in the quantum computing space and how that might potentially affect the security of our personal devices. Samsung has had the foresight to implement post-quantum cryptography here to ensure that your data remains protected against quantum computing threats.

Enhanced privacy allows the company to deliver even more personalized AI experiences. The Now Bar in One UI 7.0 is one such feature. It seamlessly integrates your daily actions and frequently used apps in the lock screen, providing effortless access to your workouts, directions, schedule, and more.

Powered by Samsung's AI, Now Bar supports your lifestyle. From proactively offering suggestions for essential apps that you may need on an upcoming trip, providing reminders on when to leave for the airport to even offering a curated playlist to keep you entertained during the flight, Now Bar exists for the sole purpose of making your life easier.

This, and a lot more, will form the basis of how Samsung intends to vastly expand the use of AI to reimagine how we interact with our devices. Based on everything we've seen so far, the future can't come soon enough.