Here's how to watch Samsung's CES 2026 presentation on January 4

Samsung always has a lot to showcase at the Consumer Electronics Show in Las Vegas. This is where the company unveils its new TV, monitor, and soundbar lineups in addition to its new home appliances, and a lot more.

The company is switching things up in 2026 with an earlier press event which will be live streamed online.

Samsung typically holds its press event on Monday before CES formally kicks off. This time around, Samsung will have its press event on Sunday, ensuring that its products have some breathing room in the news cycle as there tends to be a lot of news coming out of CES.

The company is going to some lengths to have a more standalone presence at next year's trade show. Its usual booth is now a full-blown experience called “The First Look,” which has been separately installed at the Wynn Hotel in Las Vegas.

The Consumer Electronics Show isn't open to the public and attendance is limited to news media, partners, clients, and industry professionals. So you can't visit the trade show even if you're in Vegas. The next best thing is to watch the proceedings from the comfort of your own home.

You'll be able to do that starting Sunday, January 4, 2026 at 10PM ET. Samsung will live stream its CES 2026 press event on its official YouTube channel. The stream will also be available through its Samsung TV Plus platform.