Galaxy XR could face more direct competition with Meta's Horizon OS move

Samsung launched its first XR headset, the Galaxy XR, last month. It was also the world's first device running Google’s Android XR operating system. More devices are expected to use the operating system in the near future. But that isn't the only XR operating system in the market. Meta also makes Horizon OS for XR devices, and some brands were making headsets based on that platform.

However, a new move from Meta could bring more direction competition for Samsung, making it tougher for the South Korean firm to sell the Galaxy XR headset.

In April 2024, Meta announced that it would let other brands use its Horizon OS for third-party XR headsets. It also partnered with Asus and Lenovo as a part of that third-party program. Well, Meta has now announced that it has paused that program (via Road to VR). 

Instead, Meta is focusing on “world-class first-party hardware and software.” The brand further says, “We’re committed to this for the long term and will revisit opportunities for 3rd-party device partnerships as the category evolves.”

With Horizon OS a no-go, Asus and Lenovo may have to go with Android XR as the platform of choice for their mixed-reality headsets and smart glasses. It will be more beneficial for these brands as Google's OS for XR products seems to have more potential and may soon get better third-party app support.

However, with more Android XR products in the market, Samsung’s Galaxy XR will face tougher competition, making it more challenging for the tech giant to sell its headset. That being said, the brand entering the market first will give it an edge over others.