Last updated: March 10th, 2026 at 16:08 UTC+01:00


Galaxy S26 pre-orders are up 25% and the Ultra is in high demand in the US

Fewer pre-order bonuses yet more pre-orders.

Mihai Matei

Reading time: 2 minutes

samsung galaxy s26 1

Abhijeet Mishra / SamMobile

Phone

It's been two weeks since Samsung unveiled the Galaxy S26 series, and with the pre-order period about to end in the USA, the company has compiled a handful of fun facts regarding demand.

The S26 series appears to be a huge success in the USA so far. Here are the main takeaways, according to data shared by Samsung.

  • Galaxy S26 series pre-orders across all channels in the US are nearly 25% higher than those recorded by the S25 lineup last year.
  • The Galaxy S26 Ultra is the most wanted model among pre-order customers in the USA. The Ultra accounts for a whopping 80% of all pre-orders.
  • Major US retailers such as Best Buy have recorded twice as many pre-orders compared to the previous generation.
  • Carriers are also benefiting. Samsung says major carriers in the USA have observed an increase of more than 70% in S26 pre-orders compared to the 2025 phones.

And all this is despite the fact that the S26 series didn't get as many pre-order perks in the USA as the previous models. For one, there's no free memory upgrade.

Nevertheless, there are several perks to pre-ordering. And if you want to be among the first Galaxy S26 owners in the USA, you still have a chance. The pre-order window is open until midnight EDT.

Secure your Galaxy S26/S26+ early

Pre-order today

Be among the first Galaxy S26 Ultra users

Pre-order today