Samsung is teasing Galaxy S26's AI features on massive 3D billboards

Earlier this week, Samsung announced the date of its next Galaxy Unpacked event. On February 25, the company is expected to unveil the Galaxy S26 series smartphones and the Galaxy Buds 4 series wireless earbuds. The South Korean firm has now begun teasing AI features of its upcoming flagship phones on massive 3D digital billboards around the world.

Samsung is offering an early look at how Galaxy AI brings creative vision into the frame with the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra through large digital billboards capable of displaying 3D-style visuals that appear to extend beyond the screen. These visuals will be showcased in 17 major global locations, including Ho Chi Minh City, London, Los Angeles, Seoul, and Tokyo.

The full list of billboard locations is below:

All three Galaxy S26 series phones are expected to feature a slightly updated camera module design, Gorilla Glass Armor 2, a Privacy Display, improved performance with newer chips, and additional Galaxy AI capabilities. The Galaxy S26 is rumored to offer a larger screen and battery, while the Galaxy S26 Ultra may support 25W wireless charging and 60W wired charging.

You can read more about the Galaxy S26 series features and specifications here or watch our video below.