Rather unsurprisingly, the Galaxy A80 rotating camera is the star in the first TV commercial that Samsung has released for the device. It unveiled the Galaxy A80 almost three months ago so it has been quite a long wait for this device to launch. Samsung officially announced the launch of its first smartphone with a sliding, rotating camera system today.

It’s really all about the camera with this device. The Galaxy A80 stands out from the crowd with the sliding, rotating mechanism for the camera. This also means that the display doesn’t have a notch or a hole.

Galaxy A80 rotating camera rightly gets all the attention

The Galaxy A80 comes with a 6.7-inch Full HD+ Super AMOLED panel which Samsung is branding as the “New Infinity” display. There’s a Snapdragon 730 processor under the hood with 8GB of RAM, 128GB storage, an in-display fingerprint sensor, and a 3,700mAh battery. There’s also 25W fast charging support.

There’s only one camera system on the device. It has a 48-megapixel primary sensor with an 8-megapixel ultra-wide and a 5-megapixel depth sensor for company. Since the camera system rotates 180 degrees, the same setup is used for selfies and video calls, providing users with the highest quality possible for front-facing cameras. Samsung has even thrown in a ToF camera sensor for good measure.

It makes sense why Samsung will play to the Galaxy A80’s strengths in the first official TV commercial for this device. The company wants to highlight the feature that makes it unique and unlike most devices on the market. This uniqueness does carry a price of €649 and it will be available for purchase in select markets starting today. Do bear in mind that the Galaxy A80 doesn’t have a microSD card slot and a 3.5mm headphone jack. Check out our Galaxy A80 hands-on to find out what we think about this device.