Fresh hints about Samsung's 2026 OLED TV lineup just dropped

Samsung launches its new TV lineup in January every year. It's typically unveiled at the Consumer Electronics Show, one of the world's largest trade shoes that takes place in Las Vegas. It has been launching new OLED TVs for a couple of years now

It's expected that the company will unveil the 2026 OLED TV lineup at CES next year, and some new hints have dropped about the models that it's preparing.

According to a report, the model designators for Samsung's 2026 OLED TV lineup have appeared in the company's parts database. It reveals that lineup will include the S95H, S90H, and the S85H. The 2025 models are designated as S95F, S90F, and S85F.

It appears that Samsung is skipping the letter G in the nomenclature for its OLED TVs. The available sizes listed range from 42-inch to 83-inch. There could be some omissions from the list, as it doesn't mention a 55-inch S95H currently, but that doesn't mean one may not exist.

The report further mentions that Samsung has registered new trademarks in the United States which suggest that it may switch up the branding for some models. Trademarks have been filed for Neo mini LED and Neo Micro RGB.

Perhaps Samsung intends to rebrand its current Neo QLED TVs to Neo mini LED in a bid to counter the rising brand equity of miniLED TVs from rivals like TCL. Samsung has also registered a trademark for Neo UHD.