AI drives strong sales for Samsung during India's festival season

Samsung has seen solid demand for its products during India's festive season, driven by the company's AI push across its primary product lines.

Consumers have responded positively to the AI enhancements Samsung has made to its products, leading to a strong start for the company's sales during this period.

Samsung India has said that sales of the company's premium smartphones, all offering excellent Galaxy AI features, were at a record high during the Navratri and Dussehra festive period.

Sales were led by the Galaxy Z Fold 7, which has been cleaning up house everywhere, in addition to the Galaxy S25 series. The Galaxy S24 series has also seen strong demand in the country. The company is confident that sales in the premium segment will continue to thrive as the Diwali festival approaches.

Samsung recently announced a string of deals across its various product lines, including smartphones and home appliances, to fully capitalize on the shopping demand during the festival period.

The government's recent sales tax rate cut has also helped sales of Samsung TV's above the 32-inch size. The company saw strong demand for its Vision AI-powered Neo QLED and OLED TVs, with sales of its premium TVs jumping 2x compared to the same period last year.

Its home appliances were in great demand as well, with sales of washing machines, refrigerators, and air conditioners posting a 1.3x growth compared to last year's festive season. Samsung nudged sales along with attractive offers and discounts across its home appliance lineup.