Google is now selling Samsung Galaxy phones through its digital Play Store

TL;DR

Google has added a new Shop devices section to the Play Store where users can buy phones directly from Google’s app.

The section is only available in select markets, and some regions currently show only Pixel phones while others include Samsung Galaxy models.

Screenshots show Galaxy S26 and S26 Ultra listings, but the details of Google and Samsung’s partnership are still unclear.

The Google Play Store is the lifeblood of Android OS. Even if you want to use Samsung's Galaxy Store exclusively, you can't avoid Google forever. However, Samsung fans in select markets now have an extra reason to visit Google's digital storefront: They can buy Galaxy phones.

A new addition to the Play Store was recently discovered. Google has quietly added a “Shop devices” section to its mobile Play Store app, where Pixel and Galaxy phones are now available for purchase.

Availability differs by market, so check your app

Android smartphone users can access the new Shop devices section via the account selection pop-up menu, but your experience will vary.

First, the Shop devices option is visible only in select regions.

Second, even in markets where it is available, you may find only Google Pixel phones for sale. In India, for example, the hardware shop is live but sells Pixel phones exclusively — as of this writing.

Screenshots from users in other regions (via Android Authority) reveal that Google is now selling at least two Galaxy phone models: the Galaxy S26 and the Galaxy S26 Ultra.

Interestingly, the Galaxy S26 carries the tagline “Capture every detail with pro-grade precision,” while Google also describes the Galaxy S26 Ultra as having “The most powerful processor on Galaxy.”

It's an interesting move by Google, especially because the new shop section includes Galaxy and Google's own Pixel phones alike. You'd think Google would want to sell its own hardware, but the company probably can't deny or ignore the fact that Samsung has become the biggest Android phone maker. You could even argue that without Samsung, there's virtually no Android.

The terms of this collaboration are unclear as of now. Neither Google nor Samsung said anything on the matter, so only they know how big a cut Google might be earning for every Galaxy phone sold through its Play Store app. We'll keep you posted if the service expands to more markets.

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Mihai Matei - Senior Editor

[email protected]

First Samsung device: SGH-A800

Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.

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