Samsung ranks second in global book-style foldable market

TL;DR

Samsung ranked second in the book-style foldable phone market in H1 2026 with an 18% share, behind Huawei's 57%.

Honor, Oppo, and Vivo took 9%, 7%, and 6% shares, while other brands made up the remaining 3%.

Omdia says foldable shipments should grow more than 20% a year through 2028, driven by book-style models as flip-style shipments fell 47% year over year.

Omdia has published an analysis of the foldable smartphone market, examining current trends, projecting future shipments, and highlighting key growth drivers and industry challenges.

According to the research firm, Samsung had an 18% share of the book-style foldable smartphone market in the first half of this year (H1 2026), putting the brand in second place on the chart.

Omdia

Omdia's chart on worldwide top five booktype foldable smartphone market share in 1H26

Huawei led the segment with a whopping 57% market share. Honor, Oppo, and Vivo followed in third, fourth, and fifth places, with 9%, 7%, and 6% market shares, respectively. Other brands accounted for 3% market share.

Omdia expects the foldable smartphone market to grow by more than 20% annually through 2028, when shipments are projected to reach 36 million units. That would be twice the number of foldable smartphones shipped in 2025.

The research firm says wide-format book-style foldable phones, such as the Galaxy Z Fold 8, are driving the market's current growth. Book-style foldable phones accounted for 69% of total foldable smartphone shipments in the first half of 2026. Meanwhile, shipments of flip-style foldable phones declined by 47% compared with the first half of 2025.

Abid Iqbal Shaik - Writer

First Samsung device: Galaxy S II

I’m a computer science engineer living in Hyderabad, India, who has a keen interest in automobiles and consumer electronics. My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products. Since then, I have worked for 91Mobiles, Apple, and Onsitego, before finally landing on SamMobile.

Phone Galaxy Z Fold 8