Samsung's foldables are more hot than Galaxy S phones, SamMobile data shows

Samsung's Galaxy S flagships tend to be predictable solid hits every year but the trend appears to be changing. SamMobile's internal data shows higher interest in foldables compared to Galaxy S phones, indicating that the tide may finally be shifting.

Samsung’s Galaxy Z phones are proving harder to ignore and they continue to hold people's attention for far longer than their Galaxy S counterparts after launch. It's normal for interest in both lineups to naturally decline once the initial launch excitement subsides. However, the drop-off is now steeper for Galaxy S phones than it is for Galaxy Z foldables.

Put simply, people seem to be moving on from Galaxy S phones faster while they remain engaged with the Galaxy Z phones for longer. This indicates that the balance of power between Samsung's flagship lineups could finally be starting to shift.

This also shows that Samsung's newer foldable phones, particularly the Galaxy Z Fold 8, has gained the interest and dollars of more customers than ever before. The new innovations Samsung has introduced this year have resonated with customers, many of whom may now be shifting to foldables for the first time.