Samsung brings Art Basel in Basel 2026 collection to Samsung Art Store

Samsung has announced that it is bringing the Art Basel in Basel (ABB) 2026 collection to the Samsung Art Store, which is available on Micro RGB, OLED, and QLED TVs. It offers 24 artworks by Swiss and Switzerland-based artists from eight renowned galleries at Art Basel in Basel 2026, held from June 18-21 in Switzerland.

The South Korean tech giant says that the collection spotlights three generations of Swiss contemporary art, ranging from Thomas Huber’s philosophically layered paintings and Tobias Kaspar’s fashion-forward cultural critiques to Athene Galiciadis’s geometric and organic multimedia works.

Samsung’s Executive Vice President of Visual Display (VD) Business, Hun Lee, said, “Basel has a distinct place in the art world, and this collection reflects the creative range that makes the fair so meaningful. Through our longstanding partnership with Art Basel, we are helping customers turn their screens into a personal space for discovering, displaying and living with art.”

The Director of Art Basel in Basel, Maike Cruse, said, “Basel is a city where art is experienced with great depth and attention, and I am pleased that this spirit is reflected in the Samsung Art Store’s ABB 2026 Collection. Together with Samsung, we highlight artists based in Switzerland. The collection reflects the richness, diversity, and vitality of the region while reinforcing our commitment to connecting regional scenes with a global audience.”