Last updated: April 29th, 2026 at 14:03 UTC+02:00
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It is available in four sizes.
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Abhijeet Mishra / SamMobile
Samsung The Frame Pro TV - Source: Abhijeet Mishra / SamMobile
In January this year, at the CES event, Samsung unveiled its 2026 lineup of TVs. One of the new models the brand announced was The Frame (LS03HE) TV, a new version compared to last year's model. Now, it is finally available to purchase in the US.
Earlier today, we discovered that Samsung’s official website for the US lists The Frame (LS03HE) TV, and it is readily available to purchase. The brand is offering the TV in four screen sizes: 55-inch, 65-inch, 75-inch, and 85-inch. You can check out their prices below:
Just like the previous The Frame TVs, you can get the LS03HE with bezels. You can choose from four bezel options—Modern Brown, Modern Teak, Modern White, and Sand Gold Model—costing an additional $199.99 to $299.99, depending on the variant.
I’m a computer science engineer living in Hyderabad, India, who has a keen interest in automobiles and consumer electronics. My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products. Since then, I have worked for 91Mobiles, Apple, and Onsitego, before finally landing on SamMobile.