Last updated: April 2nd, 2026 at 21:26 UTC+02:00
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The new TVs are already discounted.
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Abhijeet Mishra / SamMobile
Samsung's 2026 OLED TV lineup and The Frame Pro are now available to order in the United States. Both are already discounted at launch, with The Frame Pro coming with a Picture Perfect Bundle that gets you over $800 in savings, including a white bezel, an Ultra-Slim soundbar, professional installation, a one-year Art Store subscription, and two years of Samsung Care+.
The S95H is the direct successor to last year's S95F and Samsung's flagship OLED for 2026, at least for most buyers, as the S99H above it hasn't been announced for the US. The biggest change is the new FloatLayer Design, which gives it a metal bezel and lets the TV sit completely flush against the wall.
It also supports the optional Wireless One Connect Box to keep all your cables up to 30 feet away from the screen. On the picture side, the S95H is 35% brighter than its predecessor, packing an OLED HDR Pro panel with Glare Free 3.0 to handle reflections in bright rooms.
The 55-inch, 65-inch, and 77-inch models use Samsung Display's QD-OLED panels, while the 48-inch and 83-inch go with LG Display's Tandem W-OLED. The NQ4 AI Gen3 Processor takes care of 4K AI Upscaling Pro, Auto HDR Remastering, Color Booster Pro, and AI Motion Enhancer Pro. Gamers get Motion Xcelerator 165Hz, NVIDIA G-Sync Compatible, and AMD FreeSync Premium Pro. It's also the first Samsung OLED TV to support the Art Store.
Pricing starts at $2,500 for the 55-inch, going up to $3,400 for the 65-inch, $4,500 for the 77-inch, and $6,500 for the 83-inch.
The 2026 Frame Pro (LS03HW) isn't a dramatic overhaul, but it brings some solid upgrades to Samsung's most premium art TV. It keeps its Neo QLED 4K display with edge-mounted Mini LEDs, but the Wireless One Connect Box now features Wi-Fi 7 and a high-compression codec that Samsung claims can transmit the signal even through a wall. The Micro HDMI port also now supports eARC, which is handy when pairing a soundbar.
The other headline is a new 55-inch size joining the existing 65-inch, 75-inch, and 85-inch options, making The Frame Pro an option for smaller rooms for the first time. It also gets the NQ4 AI Gen3 Processor, Motion Xcelerator 144Hz, DLG 240Hz support when connected to a PC, and updated Glare Free technology.
Everything else you'd expect is here too — Art Mode, Art Store access with over 5,000 works, customizable magnetic bezels, Samsung Vision AI Companion, and Tizen OS 10.0 with up to seven years of software updates.
Pricing starts at $2,000 for the 65-inch, $2,800 for the 75-inch, and $4,000 for the 85-inch. The new 55-inch doesn't have pricing or a release date yet.
Danny is the proud founder of SamMobile.com. His first Samsung phone was the SGH-D900, which he considers to be the best slider phone ever. He likes football (Ajax/FC Barcelona) and Formula 1 (Red Bull).
