Samsung bets on India for future growth as western markets slow down

Samsung has achieved consistent growth in India’s consumer electronics market over the past few years. The company is now positioning India as a future growth engine, as it is one of the world’s largest markets and its middle class continues to expand along with its spending power on products such as home appliances and smartphones.

The South Korean firm recorded sales of around KRW 18.41 trillion (~$12.74 billion) and a net profit of approximately KRW 1.54 trillion (~$1.2 billion) in 2025. These figures represent increases of 8 percent and 9.6 percent, respectively, compared to the previous year. Samsung expects its revenue in India to surpass KRW 20 trillion in 2026, driven by rising incomes among the country’s growing middle class.

According to market research firm Modo Intelligence, India’s home appliance market is projected to reach KRW 104.75 trillion (~$71.85 billion) by 2031. As a result, Samsung anticipates continued revenue growth in the country in the coming years. This outlook is particularly important as demand in more mature markets such as Europe and North America has slowed in recent years. However, strong competition from Chinese brands offering similar products at lower prices remains a significant challenge.

Samsung has invested heavily in India in recent years to design products and expand local manufacturing. The company operates factories in Chennai and Noida that produce home appliances, laptops, smartphones, TVs, and display panels. It also runs three research and development centers across the country.

The integration of artificial intelligence (AI) across its appliances and mobile devices could provide Samsung a competitive advantage over its rivals.