Samsung brings HDR10+ to European broadcasts for the first time

Samsung has reached a notable milestone in Europe with the launch of HDR10+ broadcast content. Following a partnership with Samsung, France Télévisions recently hosted the first-ever HDR10+ broadcast in France, which also marked a first for Europe.

The inaugural HDR10+ broadcast went live on January 26 on France 2 UHD. With this launch, the channel moved away from the static HDR10 standard in favor of HDR10+.

France Télévisions plans to use HDR10+ for upcoming major sporting events, where rapid changes in lighting and contrast tend to expose the limitations of static HDR formats. With the FIFA World Cup 2026 kicking off this summer, this launch makes perfect sense.

HDR10+ is a technology developed by Samsung and has already seen adoption among several TV broadcasters in the United States. It has also made its way onto streaming platforms, including Disney+.

Until now, however, the format had not been deployed in a European broadcast environment, making this debut a first for the region.

Unlike standard HDR10, which applies a single set of brightness and contrast values across an entire program, HDR10+ dynamically adjusts these parameters for every scene.

In theory, this allows compatible TVs to preserve detail in both bright highlights and darker areas, even as lighting conditions shift rapidly within the same broadcast. In its recent announcement, Samsung said, “HDR10+ was designed to deliver the best possible picture quality, regardless of the content.”

As for hardware support, most Samsung TVs released from 2018 onward already support HDR10+. That means a sizable portion of Samsung’s existing TV base in France can take advantage of HDR10+ broadcasts without requiring new hardware.

As for newcomers to Samsung's TV lineup, the company will release its 2026 range of TVs across Europe later this year. It was announced last month at CES 2026 in Las Vegas.

Samsung will likely want to expand the adoption of HDR10+ across more European countries, but time will tell which one might be next and when.