HAPPY 2026! – SamMobile. Awesome deals Galaxy Z Fold7, Watch8, S25 Ultra and S95F OLED TV
Last updated: January 7th, 2026 at 10:04 UTC+01:00
SamMobile has affiliate and sponsored partnerships, we may earn a commission.
Amid memory shortage, the DRAM prices that Samsung is quoting to big companies is up to 70% higher than last year.
Reading time: 2 minutes
With the AI boom causing a memory shortage, the prices of memory chips have been skyrocketing, resulting in memory manufacturers, including Samsung, reaping creamy profits from the situation. Last month, we learned that Samsung’s DRAM prices have surged by up to 50%. Well, it looks like the South Korean tech giant is milking the situation even further.
According to a new report from Hankyung, the DRAM prices that Samsung (and SK Hynix) have proposed to companies like Amazon, Google, and Microsoft are 60% to 70% higher than what they had quoted in the fourth quarter of last year (via Jukan). With that, their profits from the DRAM business this year are expected to be 3 times higher than last year.
Commenting on the matter, DRAM market research firm DRAMeXchange said, “Large clients view the spending required for AI infrastructure as ‘sufficiently bearable.' There is an atmosphere of not strongly resisting the DRAM price increase, based on the judgment that the monetization of inference AI is more important.”
However, memory shortage is a double-edged sword for Samsung. On one hand, it is reaping amazing profits from the memory business, and on the other, it is having to increase the prices of its upcoming non-foldable flagship phones, the Galaxy S26 series, which could impact its sales and result in lower profits from the mobile business.
I’m a computer science engineer living in Hyderabad, India, who has a keen interest in automobiles and consumer electronics. My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products. Since then, I have worked for 91Mobiles, Apple, and Onsitego, before finally landing on SamMobile.