Get ready for more Amazon ads on your Samsung TV and devices

Samsung has a lot of ad inventory it can sell to advertisers. They find it lucrative because the company has countless customers across the globe who use its various devices, which include everything from smart fridges to TVs and smartphones.

Amazon is in the business of selling stuff so naturally, it needs high quality ad inventory. So it's not surprising that Samsung and Amazon have inked a new partnership to sell you more stuff.

Samsung Ads has launched a new integration with the Amazon Publisher Cloud. This will let advertisers promoting their Amazon listings to target their campaigns through data from both Amazon and Samsung.

Advertisers will be able to reach a vast audience of Samsung users through the company's TVs. The partnership also extends to mobile devices as it allows for ads to be delivered on Samsung TV Plus, the company's free, ad-supported TV streaming service that's available on its smartphones, tablets, monitors, and other devices.

Some 300 proprietary “off the shelf” segments of Samsung's audience data will be accessible to advertisers. The segments are categorized based on various metrics, including user behavior, which may include viewers of certain TV shows or subscribers of multiple streaming services.

They can fine-tune this targeting by combining it with Amazon's own shopping, browsing, and streaming insights for more precise campaigns.

For users, this just means that they'll be likely to see more ads for Amazon listings on Samsung TVs or when watching programming on Samsung TV Plus, as this integration provides advertisers more incentive to seriously consider expanding their reach to Samsung's platform.