Samsung USA hints at a January 1 reveal, but what is it teasing?

With all the major 2025 flagship launches wrapped up—including the futuristic and elusive Galaxy Z TriFold (it is only coming to a handful of markets)—Samsung seems to be gearing up to tease what’s next. Or at least Samsung USA is. It just posted a short video on social media teasing a first look at… something on January 1, 2026.

What’s it teasing? The simplest answer is that it’s teasing Samsung’s presence at CES, where it’ll drop a video showing off everything it plans to showcase next year. CES 2026 runs from January 6–9 at the Las Vegas Convention Center, and Samsung will no doubt hold a live press conference on day one and let visitors check out both new and already-announced products—on the show floor.

These products should include new TVs and displays, laptops, and smart appliances that expand Samsung’s growing smart home ecosystem, among others.

The Galaxy Z TriFold will likely be there too for proper hands-on time — a real hands-on, not just the device sitting in a glass box that you can only stare at from a distance. Samsung’s tri-folding phone is launching this month in Korea, China, Singapore, Taiwan, and the UAE, and it's set to arrive in the USA sometime in the first quarter of next year.

SamMobile will be on the ground at CES 2026, ready to cover everything Samsung brings to the show. From new TVs and appliances to whatever surprises the company has in store, we’ll make sure our readers and viewers get a complete, up-close look at all the announcements, demos, and hands-on experiences straight from the show floor.