Samsung TikTok Shop launches in the UK with exclusive offers

TikTok has exploded in popularity in recent years. It's particularly popular with the younger demographic, a key segment that Samsung wants to promote its products to.

To that end, the company has announced the launch of its TikTok Shop storefront in the United Kingdom. This will enable those customers to discover and purchase Samsung products using the app they spend most of their time on.

This launch comes a week after Samsung launched in its TikTok Shop in the United States ahead of Black Friday. It's now the largest technology brand that's available on TikTok Shop.

Samsung will put a curated selection of its devices in front of UK TikTok users. This will include smartphones, wearables, tablets, earbuds, TVs, and vacuums. Samsung says that it plans on bringing more product categories to the TikTok Shop next year.

TikTok Shop users in the country will also get access to a variety of exclusive offers that will only be available through the app. They'll discover Samsung products through shoppable videos and LIVE shopping sessions.

To best promote its products on this lucrative platform, Samsung will conduct a series of TikTok LIVE shopping events. It has scheduled the first such event for December 11.

The live shopping event will be curated to offer in-depth product knowledge from Samsung's in-house product experts. Customers will be able to take advantage of exclusive offers during these sessions to make the most of their TikTok Shop experience.