General

Samsung announces collaboration with a fake Supreme

The Galaxy A8s launch event in China had a little surprise in store. No, it’s not the A8s missing a headphone jack, neither is its LCD display. Samsung, in fact, surprised the fashion-conscious locals by announcing a collaboration with the clothing brand Supreme. Things were still fine until Samsung China’s Feng En invited executives from the popular American brand.

Following Feng En’s call, two gentlemen claiming to be the CEOs of Supreme made their way to the stage. But they were not, at least not of the real Supreme. Instead, they were from a counterfeit Supreme, and Samsung was all aware of it.

Samsung partners up with fake Supreme

We all know Supreme as a New York-based fashion brand that sells a variety of clothing products. But because of an oversight by the company, it’s now having to deal with a counterfeit that carries the same name and logo.

Supreme never registered the brand in some markets, like Italy and Spain, giving birth to another Supreme brand. Based in the town of Barletta in Italy, Supreme Italia has registered the domestic trademark for itself and is selling “legal fake” goods in those markets. And now, Samsung is starting to do business directly with this brand in China.

“The brand we are collaborating with is Supreme Italia, not Supreme US. Supreme US doesn’t have the authorization to sell and market in China. Whereas the Italian brand got the Asia-Pacific (except Japan) product retail and marketing authorization,” said Leo Lau, Samsung China’s digital marketing manager, responding to criticism on his Weibo.

Supreme is extremely popular in this part of the world so it’s not surprising to see Samsung inking a partnership with it, even if it’s not the real one.

11 Comments

Sign in »

11
Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Gunter2
Gunter2

Just some advice Sumit A. Supreme Italia is a legally registered company in the EU and China. Calling them a fake company may expose Sammobile to legal action by Supreme Italia. Perhaps you should remove that word “fake”. Your website owners might not be happy about fighting a big libel law suit. Samsung may not be too happy either if you say that they promote fake goods. Legally it is not the case.

Biransahin
Biransahin

Never thought of that..😯

Biransahin
Biransahin

As Supreme USA have no license to sell in China and Supreme Italia is a legal entity working within the law, there is absolutely no problem. A smart move by Samsung. The fault is with Supreme USA for not registering their brand in Italy or China! They’re paying for their mistake now.

Gunter2
Gunter2

Very true. And Sammobile have called them a fake company! I hope Supreme Italia lawyers don’t see this article! LOL !

Biransahin
Biransahin

They might, as the article refers to them. Sammobile is the main website people go to for advice and firmwares. It might not just be Supreme Italia that could sue, even Samsung could as this article is stating that Samsung is dealing with fake products. It’s something I didn’t think of.

parshakov
parshakov

They should fire their head of marketing because all this dishonest marketing we have been hearing about recently (fake partners, fake bokeh photos, etc.) is ruining Samsung’s image.

Biransahin
Biransahin

Not the case! Lol. Supreme Italia is a legally registered company and has a license to sell in China. It’s not fake, it’s a real company legally registered to do business. If you think someone should be fired, it should be the legal department of Supreme USA for not registering their company in Italy or China! Samsung have no fake partners… Fake bokeh? The photos on my Note9 have real bokeh produced by the dual lens camera… What is fake bokeh? 🤔

locarno
locarno

What products they will develop ?

Biransahin
Biransahin

They’re not an electronics company. They’re a clothing company. Will possibly sell Supreme/Samsung branded clothes. Samsung do already have their own clothing brand in Korea, and Samsung C&T own a number of different clothing and footwear brands. Just one of their many businesses.

locarno
locarno

Why no one from the sammobile was there on the event ?

Danny D.
Danny D.

We didn’t receive any invitation.

X