Samsung rebrands Galaxy J8 as the Galaxy On8 for online-only sales in India

Under the Galaxy On lineup, Samsung rebrands some of its Galaxy J models as Galaxy On series devices and sell them exclusively online, often at a cheaper price point than the Galaxy J series counterparts. The company uses On series as a way to compete with the online-dominant Chinese brands without offending its offline partners.

After rebranding the Galaxy J6 at the On6, Samsung is now launching the Galaxy On8 as the J8’s online-only variant. The Galaxy On8 comes a 6” HD+ SuperAMOLED display, Snapdragon 450 SoC, 4 GB of RAM, 64 GB internal storage, 16MP + 5MP dual rear camera set up, 16MP selfie camera, 3500 mAh battery, and Android 8.0 Oreo.

Priced cheaper than the Galaxy J8

As you can see from the specs, the Galaxy On8 is identical to the Galaxy J8 in terms of hardware. However, it is priced slightly cheaper than the J8 and is available only on Flipkart and Samsung Online Shop. While the Galaxy J8 costs ₹18,990 (~$277), the Galaxy On8 has a list price of ₹17,990 (~$262).

To sweeten the deal, Samsung will sell the Galaxy On8 at a discounted price of ₹16,990 (~$262) as an introductory offer. The Galaxy On8 will be available for purchase from August 6 onwards in black and blue. You can check out our hands-on review of the Galaxy J8 to get an idea about what the Galaxy On8 brings to the table.


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