Samsung registers Couphone branding in Europe—but what’s it for?

Samsung has submitted the required paperwork to the European Union Intellectual Property Office to reserve a new brand name: Couphone—and before you ask, that isn’t a typo. That’s the peculiar moniker the firm is interested in.

Truth be told, we don’t have any information pertaining to the Couphone. Our first instinct was to compare the likeness of the branding to coupon, leading us to believe it could be some sort of digital money-saving service.

But that doesn’t appear to be the case. Samsung describes it as a “cellular phone” in the documentation it sent to the European Union Intellectual Property Office; however, it probably isn’t a conventional smartphone.

What’s the Couphone?

So… What is it? Well, we did some digging and found that cou means neck in French, sparking speculation that the firm’s working on a neck-based wearable—like the critically-acclaimed FrontRow—with cellular capabilities.

Nothing’s confirmed, though.

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