Samsung’s betting on Micro-LED technology to boost its premium TV business

Samsung is reportedly accelerating its effort to create a Micro-LED TV. According to a new report from South Korea, the firm is desperately developing alternative technologies for its next-generation premium TVs, after it struggled to increase its market share in the QLED segment last year.

There are still technical challenges that need to be overcome before Micro-LED TVs are ready to hit the market, however. To speed up the innovation process, Samsung could acquire Taiwan-based PlayNitride, so it can use the company’s Micro-LED technology for its future TVs and Cinema LED Screens.

Samsung’s no longer dominating the market

As noted by OLED-Info, Samsung has seen its market share in the premium TV market fall from 57 percent in 2015 to a mere 20 percent in 2016, as its QLEDs failed to compete with LG’s OLED TV, which drove its market share from 17.5 perecent in 2015 up to an impressive 43 percent in 2016.

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