Samsung has invested €25 million in Germany-based Cynora with LG for the advancement of more efficient OLED display technology. The investments have been made by Samsung Ventures and LG Display.

Cynora is a leading provider of highly efficient organic emitter materials for OLEDs. It’s developing a new type of organic emitting materials for OLED displays based on TADF or Thermally Activated Delayed Fluorescence technology.

This technology will enable Cynora to commercialize the first high-efficiency blue emitting material on the market, it’s the most sought-after material by OLED display markets like Samsung. The high-performance blue materials will allow higher display resolution with a significant reduction in power consumption.

“This investment confirms that our materials are highly attractive for the OLED display industry,” said Cynora CEO Gildas Sorin, adding that the company is going to work closely with Samsung and LG to support their respective activities. The cash that it has raised will also be used to improve its worldwide presence as a supplier of high-efficiency emitting materials.

The OLED panel market is expected to reach $75 billion in sales by 2021. Increased efficiency will be key to securing future growth of this display technology. Cynora is aiming to commercialize its first blue product by the end of this year, followed by green and red.