Samsung Display has reportedly invested $117.59 million in Cynora, a German display material developer, in an attempt to enhance the efficiency and performance of its OLED displays.
Cynora is widely-recognized for its development of Thermally Activated Delayed Fluorescent (TADF) blue emitters, which many analysts believe will lengthen the lifespan of traditional OLED panels.
A typical OLED screen consists of three emitters: blue, green and red. The former, as noted by The Investor, has a significantly shorter life expectancy than the rest—but TADF can change that.
In theory, a TV that’s equipped with TADF emitters will last a lot longer than the one that’s sitting in your living room at the present moment, though you’ll need to pay a premium for the privilege.