Samsung to demonstrate its smartphone design philosophy at Milan Design Week

Samsung will be mingling with design aficionados at Milan Design Week 2017 and it will demonstrate its smartphone design philosophy to them. It's going to set up an immersive studio on Via Bergognone, Tortona where attendees will be able to experience Unconfined: The Galaxy S8 Design.

To showcase the story behind the Galaxy S8, particularly its design, Samsung has collaborated with world renowned Zaha Hadid Architects and acclaimed digital art and design collective Universal Everything.

The interactive experience that Patrik Schumacher and Johannes Schafelner of Zaha Architects collaborated on with Universal Everything was inspired by the design refinement of the Galaxy S8 and Galaxy S8+. Visitors will take a journey through a completely bespoke interior which will trigger impressive digital installations that will bring to life the Galaxy design philosophy.

Unconfined: The Galaxy S8 Design will be open to visitors from April 4-9 where, obviously, the Galaxy S8 will also be on display. Samsung is predictably pulling out all the stops in getting the word out about its new flagship smartphone and we're bound to see more activities like this to further push its new flagship smartphone.

Adnan Farooqui - Executive Editor

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First Samsung device: SGH-E900

Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.

Source Phone Galaxy S8 Plus Samsung Galaxy S8