Samsung's unorthodox Serif TV goes on sale in the US

Samsung unveiled the unorthodox Serif TV in September last year. It collaborated with French designers Ronan and Erwan Bouroullec to create this TV with the idea of making it feel more like a piece of furniture instead of a large display that most of us mount to the wall and forget about.

The Samsung Serif TV is now finally available for purchase in the United States. Even though Samsung offers the Serif lineup with UHD in 40-inch, full HD in 32-inch, and with regular HD in 24-inch sizes, it's only offering the 40-inch UHD model in the United States. This LED 4K TV has three HDMI ports, can double as Bluetooth speaker, supports Wi-Fi and is capable of running apps. It's available exclusively at the Museum of Modern Art for $1,499 in blue or white color.

Adnan Farooqui - Executive Editor

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First Samsung device: SGH-E900

Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.