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Last updated: June 7th, 2016 at 10:50 UTC+02:00
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The company's new marketing campaign focuses on four “collections:” Go, Explore, Create and Move, that people do every day. ‘Go' revolves around devices like the Gear S2 and features such as Samsung Pay, while ‘Explore' highlights how devices like the Gear VR and Gear 360 work in tandem with the Galaxy S7. The company released two new products, the Gear Fit 2 and the Gear Icon X, last week as a part of its ‘Move' strategy.
“It's recognizing the phone is in the center of an ecosystem of other products and services and even experiences powered by the phone. To market the totality of our ecosystem, we needed to cut it into pieces that make sense to consumers,” Mathieu said in an interview at Samsung's Gear Fit 2 launch.
It is important for Samsung to keep the sales momentum going by not just selling smartphones and tablets but to influence consumers to buy other stuff such as fitness trackers, smartwatches, and 360-degree cameras. The company is also running promotional offers and bundles, and it will continue to do so throughout the year. The whole idea is to show how the company's phone becomes more than just a phone when paired with these new devices.
Asif is a computer engineer turned technology journalist. He has been using Samsung phones since 2004, and his current smartphone is the Galaxy S21 Ultra. He loves headphones, mechanical keyboards, and PC hardware. When not writing about technology, he likes watching crime and science fiction movies and TV shows.
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